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DirectAIM Readership Profile

The primary DirectAIM reader currently attends a four-year college or university, or a two-year community college with anticipation of a transfer to a four-year program. Many students have returned to college to earn a needed degree, while others have yet to identify their exact career path.

DirectAIM readers have a wide variety of talent and generally maintain a 3.0 GPA. Many students hold full-time or part-time jobs to support themselves and family while seeking a suitable career.

Ranging in age from 19 to 35, many of these students already have some experience in the job market. They are eager to know about career opportunities, life strategies, and consumer responsibility. They want to know about upward advancement, leadership-skill building, and management-training programs.

Median Individual Income: $21,215.00
Median Family Income: $44,275.00


This group has incredible buying power and is fast acquiring everything from electronics to automobiles. Many plan to become first-time home-buyers within six to 12 months and currently include books, electronics, clothing, and cosmetics among their most frequently purchased items.

DirectAIM is a product of CPG Publications. To begin connecting, contact us about advertising space at advertise@directaimmagazine.com, or 913.317.2888.

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